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Data Sentry

The data people who build the system, then prove it works. Melbourne-based, working with Australian small businesses.

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Expert advice for Australian businesses who don't have time for fluff

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Why 70% of Small Businesses Think Advertising Is Broken (Spoiler: It's Not)
small business crmlead generationmarketing automation

Why 70% of Small Businesses Think Advertising Is Broken (Spoiler: It's Not)

Small businesses see 61% higher conversion rates than enterprises with proper CRM systems. The problem isn't advertising - it's missing lead capture and customer management infrastructure that wastes $37B annually.

Craig Stagoll23 March 2026
5 min read
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